Buying a Digital Camera.

For the majority of the camera buying public,there are just 2 main categories
that we fall into when starting out or upgrading our equipment in digital
photography, the "Absolute Beginner" or the "Amateur" (or serious amateur
also sometimes labelled as the semi pro).
Starting with the beginner, or someone getting started in photography altogether
(not just digital),the choice when buying a digital camera nowadays is
quite overwhelming!
Everywhere you look there are cameras, and not just in the camera shops like
the good old days, but on the internet, in mobile phone shops, in the papers,
magazines and supermarkets. You can even get given a cheap digital camera as a
free gift for buying something else in some places.
Nowadays, you even get reasonably powerful digital cameras in the newer and
more expensive mobile phones and they come in all shapes and sizes.
So where do you start,and how do you make the choice for buying a digital camera
either for yourself or as a gift for someone else?
It is really quite simple and there are 3 criteria you should look into:

1. Quality - Do you want the camera to last at least a few years and not get
damaged by a bit of bashing about? Then go for quality. A titanium or magnesium
alloy body,not plastic,something that is quite heavy and feels robust in your hands,
you can feel quality!
2. Features - Do you want reasonable quality video capabilities?
How big will you want to print the images that come from the camera's files
(how many mega pixels should it have)? Will you want to have at least some
manual features so you can maybe get a bit creative? Or do you just want a simple,
easy to use "Point-and-shoot" digital camera?
3. Price - You should have a budget in mind of how much money you want to spend.
My advice is to get the best camera and memory you can afford for your budget,
and worry about extras later!Don't be cheap because if you want reasonably good
quality prints, you will find that by spending too little on a cheap camera,
you may waste paper, printer ink and/or good money at your local processing lab.
If you get a good make and model of digital camera now it will outlast a
cheap camera 4 or 5 times.
Please DO NOT be swayed into buying a digital camera that has all these
"Non-Photographic" features, gadgets and gizmos. Any unnecessary features
that are added means that some quality has been sacrificed in other areas.

Buy a camera to be a camera, and nothing else. I would also suggest buying one of
the top brands such as Olympus,Canon,Nikon,Fuji,Sony,Konica-Minolta, etc.
even though they may cost a little more the difference in quality is well worth it.
My main camera is an Olympus E400 a digital SLR. I also use a Fuji Finepix 6500,
I always carry in my pocket an Olympus FE190 6 m.pixs for those shots that
suddenly present themselves.

Look for good features such as a reasonable optical zoom like 8-10x, NOT digital zoom.
Digital zoom is simply a marketing tool; it is the same as zooming in on the photo
once you get it onto your PC.I would say that10-20X digital zoom is acceptable
but I have actually seen digital video cameras with 1000X digital zoom,
have you ever tried holding a camera steady at these magnifications, even
with a tripod?!!
Basically,I would suggest that you write down exactly what you want and need from
your camera, go to a reputable dealer either online or street and buy a good
branded camera that has what you need for your requirements and budget,
don't be swayed by the salesperson into buying more than you need.
Read online reviews that come from people who have actually bought and used the camera.

Now for the Amateur or Semi Pro. When you start to look at all the Semi professional digital SLR's or Advanced digital compact cameras on the market, the choice is a little less but no less confusing. I would give the same advice here as in the previous section, think about what you will need the camera for, and how you think you may want to progress in this hobby, and of course, your budget. The "prosumer" advanced digital compact cameras available nowadays are steadily catching up with the quality of the DSLR's, although in my opinion, they can never catch them because as they get better, so do the DSLR's. The optical zooms are fantastic and the sensors, although smaller than the DSLR, are very powerful and produce some stunning images, some even have "built-in" image stabilisers…Nice! Again, when buying a digital camera, I would advise to go for quality here. These cameras are a bit more expensive anyway and you will want one that will last and put up with a bit of bashing from your "creative photography" moments! Once you have your advanced digital compact camera, don’t be swayed by all the latest upgrades, updates or releases. Just get to know what you have now, learn how to use it well and learn the actual photography side of photography, and not the technical side. Once you feel happy with your progression and know that you want to move on, have more control and maybe even start to earn money from photography, only then is it worth considering upgrading to a Digital SLR.

The Semi Professional Digital SLR's, such as the Canon EOS20D, EOS Rebel XT or Nikon D50 and D70s,Olympus E range are fantastic things in photography. Many of the "die-hard" professional film photographers are seeing the changes and finally going digital. Many aspects of film are still widely used and may be for some time, as with large format film photography the detail is the finest I have seen. However, this latest batch of Digital SLR's have now reached the point where, in my opinion, they match or out perform 35mm film. It has been predicted that next year will be a "boom time" for sales of DSLR's as their quality and features increase and the prices start to come down even more. There has never been a better or more affordable way to get stuck into 35mm photography!

The BIGGEST thing to consider when buying a digital camera or your new DSLR kit, is to choose your brand loyalty. Take a look at Canon, Nikon, Olympus, Konica-Minolta and Kodak etc., and then make your choice? Because as you progress and become more serious and enthusiastic, you will no doubt want to add more lenses to your kit. Zooms, Telephoto, Wide angle, Macro, Standard….there is a huge choice. With the way technology is moving, you are much more likely to want to upgrade your camera than your lenses and believe me, it will be a lot cheaper to do so once you really get into this hobby! A decent lens should, with care, last you a lifetime. There is only a certain level of quality of its glass that you can obtain with optics so remember this when you are buying a digital camera.

Once again, when you have made your choice of camera, BUY it, ENJOY it and LEARN from it! If the sensor (i.e. 8MP of bigger) produces nice, big, high quality prints, why be tempted by the newer, latest upgrades? Photography is all about "learning" and enjoyment, don't be intimidated by all the technological jargon, so long as your camera has the features that you need, the quality to match and you can build a nice set of lenses over time, who cares if the latest release has 0.1% better white balance control, or flashing lights?


Photography website - ePHOTOzine

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